Sora Co. is a car retail company that makes high-performance vehicles with an emphasis on durability. They would like to convey a sense of security, while at the same time being lively.
For the new website, they needed a particularly easy-to-understand design for the product pages. It was important to appeal to the target audience, married couples, by promoting products that are easy to use for families.
According to a survey by Cox Automotive in 2022, 68% of car buyers say they will do most of the purchase process online in the future. 78% of buyers believe an eCommerce approach provides greater transparency around pricing, and 86% say it allows them to interact with fewer dealership sales personnel. This highlights the importance of a dealership's online presence and the role that websites play in the car buying process.
I added images that rotate 360 degrees to clearly show the features of the product. To show both the inside and outside of the product in detail, I used clear photos and operation buttons.
