Developed a shared e-scooter brand idea for a local business in Vancouver, including the target marketing and competitor analysis. I established the brand logo, product mock-up design, and eye-catching advertisements.
The vehicle company has been damaged year after year by high gasoline prices and declining auto sales rates. Younger generations, in particular, have become more hesitant to buy their own cars because of concerns about the cost of parking and car insurance, along with the rising price of gasoline.
Launching this project is a solution for the company and younger generations. I came up with a new product, a sustainable electric vehicle, e-scooter, which costs less than a car and is also a sharing service. I named the e-scooter brand “Sooon” and designed the logo in Adobe illustrator.
